Beauty Influencer’s Sunday Column Vol.13: ​What are popular makeup trends in your country and do you follow them?

Question of the week

What are popular makeup trends in your country and do you follow them?
BISC Vol.13 Authors

MELISSA | Switzerland | Kiss & Make-up

To be honest, I don’t think there’s such a thing as typically Swiss make-up or typically Swiss make-up trends. But even if there was I wouldn’t blindly follow the trends. I always do my own thing when it comes to make-up. Sure, sometimes I’ll get inspired by a new trend and sometimes I’ll take bits and pieces of a popular look to create my own look, but I don’t really believe in full-on copy pasting when it comes to make-up. It’s all about being unique and being yourself in the end.

ERIN | USA | Clever Girl Reviews

Being tan and bronzed is an American standard trend that I don’t follow!

SUNNY | Belgium | Mostly Sunny Blog

This is an interesting question for me to answer. Since I am not Belgian, I actually talked to some Belgian friends just to make sure my observation is not biased.

The main makeup trend here is minimal. Makeup might be worn, but almost always in a very minimal way. Tight-lining, some mascara, and an MLBB is pretty much the most you’d see here. I also go minimal when I am feeling very lazy, but most of the time I definitely wear more makeup than an average Belgian. Life is not the same without a punchy lip color!

SHEILA | Canada | Maddy Loves

Right now the trend is contouring and strobing (which is basically just highlighting). The short answer is, I do follow the trends but I’m not crazy over it, i.e. I only have 1-2 products for each purpose. I’ve been contouring for several years now but I think it’s the first time that there are so many contouring products to choose from. I’m absolutely lovingChanel Notorious and Charlotte Tilbury Filmstar Bronze & Glow for this purpose. Filmstar Bronze & Glow is also great for highlighting as it’s a beautiful, very fine champagne shimmer that looks natural without being glittery.

JAA | Thailand | Hello Jaa

I have not been back to Thailand long enough to know for sure but from my observation, makeup styles that make you look “doll-like” seem to be preferred by Thai women. Circle lens (to make your eyes appear bigger), fluttery lashes, big brows (and tattooed brows) are pretty common. Another thing a lot of Thai women aspire to have is a pale (or white) complexion as I literally see hundreds of skin-whitening products being sold at pretty much every beauty store. I rarely wear circle lens but I do wear falsies and big brows occasionally. Skin whitening is not my priority but I do use some to lighten my acne scars and hyperpigmentation.

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Join the Conversation


  1. says: Erin

    I’ve always been worried about whitening products personally! I trust brightening products and I know Chanel and Clarins have whitening lines in Asia. I’d probably trust them as I feel they would be gentle but effective. I’m not sure I’d try other brands though!

    Circle contacts look good on some but for the most part I think they look bad!

    1. says: Jaa

      Almost every big brand here has a whitening line of some sort so you never run out of a “trusted brand” to try! (This I’m happy.) Problem is you don’t know which one works and which doesn’t! (This I’m frustrated!) LOL

    1. says: Jaa

      Having lived many years in America, I know where you’re coming from. Also having lived many years in Asia, I also know it’s nothing but a norm here. Circle lens are treated as another makeup piece that you wear “in” the eyes. I do think certain colors do add a nice touch to certain looks and I’m all for it. But the weird/fake-looking/funky ones, those I have a hard time dealing with! I can’t help but stare at people wearing them. LOL.

  2. says: Jenny

    I think Thai beauty trends are so cute. I personally love the doll look, but I can’t pull it off. I wonder how long it will take for those trends to reach America? It seems America is always late to the party.
    Jenny // Mish Mosh Makeup

    1. says: Jaa

      I can’t pull off the doll look, either. I mean, I could try but it would probably clash with my personality. LOL.

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