Blog Series

What interests you?


In-depth product reviews

Tool Thursday

All about beauty tools. Delivered every Thursday!


Five favorite items of the month
May 2018 Favorites

May 2018 Favorites

For May, nothing is more exciting than knowing that Summer is finally here. It has started to get really warm last week where I live and it felt so good! There was no Spring at…

March 2017 Favorites

March 2017 Favorites

My favorites this month include new items and some old loves that I rediscovered from my stash. I love the excitement of trying new products but once in a while, it is comforting to go back…

Makeup Minis

Reviews of sample/travel-sized products

On My Radar

Curated selections of new items. Delivered monthly!

Beauty Influencer's Sunday Column

Beauty-related discussion by selected beauty influencers


Deals/discounts you can't miss!


Everything blog-related

HelloJaa 2014 Round-Up

Hello Everyone! We’ve made it to the last day of 2014! I’d like to take this opportunity to thank every one of you for your kind support and encouragement throughout the year. Without your readership,…


All the extras!
Hello Jaa back to America!

Back in America!

Hi guys, I’m baaaaack! Remember back in January when I said I will have big news to share? Well, today I’m ready to tell you about it! After so many moves back and forth between…


Monthly reviews of subscription bags

The 3B Box Review

If you (1) love Asian makeup and skincare brands, (2) are crazy about mini-sized products, and (3) like the idea of subscription boxes, then you might be interested in what I am about to share with…


Quality prizes for HelloJaa fans!

2nd Blog Birthday Giveaway!

Hello everyone! I have good news for you today. I’m running a giveaway to celebrate my second blog birthday! HelloJaa turned 2 on July 31st but I’ve been so busy that I totally forgot about it!…

Currently Lovin'

Items I'm loving at the moment!

First Impression

Product reviews based upon first impression

Event & Workshop

Events and workshops totally worth participating!

Local Finds

Reviews of beauty items purchased locally


All things photography-related

Current Favorite Combos

Favorite makeup combinations I'm wearing right now