Marc Jacobs Twinkle Pop Eye Stick Review & Swatches

Talk about coincidence. Four months ago today I wrote a review of the Laura Mercier Caviar Stick Eye Colours and back then I honestly thought that I had more than enough eyeshadow sticks that I wouldn’t need another one for a long time. And I was doing good at not buying any more, well, until the Marc Jacobs’ version came along (of course). I mean, I love Marc Jacobs makeup and I love cream shadow sticks, so I had to at least try one, right? Right! ;D

Twinkle Pop Eye Stick is packaged in a sleek, retractable, twist-up pencil with a reflective all-chrome exterior. All of the colors have the same type of packaging but are differentiable from each other by the small colored-tip on the cap. I wasn’t in love with the packaging design at first but it sort of grows on you. Now, I’m starting to really like it!

This product is basically a cream eyeshadow in a stick form that can double as an eyeliner. The application is super easy, just twist it up and apply directly from the stick to the eyelid — no brush needed. The tip was designed in a way that you can achieve a very smooth and precise application in no time — a “swipe-and-go” product indeed!

The color I have is called Au Revoir (406) which is described as a “pewter shimmer“. Though the actual color of the pencil is much lighter in person than the color displayed on Sephora website. In real life, it is a very shimmery taupe brown with gold shimmer that gives off a strong metallic sheen. The shimmer is not subtle at all — it is very very sparkly!

To make it more wearable for daytime, I like to either (1) pair it with matte shadows, (2) apply as an eyeliner, or (3) dab on the center of the lid as an accent. But for nighttime, I will go all out and apply it all over my lids as a base to add extra oomph to any shadow I choose to put on top. The result is super sparkly eyes!

Au Revoir is richly pigmented and goes on almost opaque in one swipe. The coverage is buildable, and the more you layer, the more sparkly it becomes! :)

The formula is weightless and supposedly “infused with pure Alpine snow water from the Swiss Alps to hydrate lids and to leave them with a soothing sensation“. *smiles* Of course, they had to throw something fancy in the description! ;D Though I’m not exactly wowed by the acclaimed addition of the snow water, I’ll have to agree with the soothing sensation statement! This product really does provide a nice soothing feel on the lid! The incredibly soft formula just glides on, too, no pressure required to get a good color payoff! :) This sets the Twinkle Pop Eye Stick way apart from other cream shadow formulas where they tend to be dry and thick in texture and will tug and drag (even if slightly) on the skin.

Another great thing is it also gives this really nice cooling sensation upon contact with the skin! It is hard to describe but it feels like you are applying a thin layer of “cool water” on the lid rather than eyeshadow. It sets almost immediately so you must move quick if blending is needed. Once it sets, it is not going anywhere. I have tried wearing it alone on unprimed lids from morning till late at night and I was more than impressed to see that it did not crease on me at all! So, huge thumbs up on the staying power!

The “Twinkle Eye” Look

I applied Marc Jacobs Twinkle Pop Eye Stick in Au Revoir all over the lid and used Chopper from Urban Decay Naked 2 palette on the crease. The gold inner corner is Sonia Kashuk Shimmering Crème Shadow, the black liner is Sephora Contour Eye Pencil 12hr Wear Waterproof in Black Lace and the blue liner is MAC Pearlglide Intense Eye Liner in Industrial.

Twinkle Pop Eye Stick offers rich color and creamy formula in a convenient pencil form. The application is effortless and fuss-free, which makes it the ultimate product to use during morning rush. I am thoroughly impressed with the formula and planning to buy more colors from the line soon — Stardust (410) and Tree Shakes (404) are next on my list!

Do you wear cream shadows? What is the best cream shadow sticks you’ve come across so far?

Purchase