If you (1) love Asian makeup and skincare brands, (2) are crazy about mini-sized products, and (3) like the idea of subscription boxes, then you might be interested in what I am about to share with you in this post!
3B (the3bbox.com), or Beauty Beyond Borders, is a new Seattle startup founded by Ke Chen. The 3B Box is a monthly subscription box where for only US$12 a month, you will receive a curated selection of full-sized products and/or deluxe samples of Asian skincare and makeup items that you normally won’t be able to find in the US market (unless you are willing to pay unreasonable markups!). According to the company’s website, brands that you can expect to see samples of range from go-to brands such as Lioele, Etude House and Shu Uemura to high-end premium brands such as — now prepare to gasp — SK-II, Amore Pacific, and Sulwhasoo!
I was recently sent a box for review purposes and I believe this is the first box they sent out to subscribers (December 2014). Although it did not include any high-end products, I’m still very impressed with the variety of samples in the box. I actually see myself using every single one of them on a regular basis.
Details and restrictions
- US$12 a month (shipping included)
- 4-5 products (full- and/or sample-size) plus an info card detailing the product names and descriptions in English; all wrapped up in a beautiful organza bag
- Ability to buy full-sized products directly from the 3B website (upcoming feature)
- US mailing addresses only
- Credit card is the only accepted form of payment; no PayPal
- Inability to personalize products based on skin color, type, or needs
They are actively looking into expanding shipment to international destinations, though! All you need to do is email them and let them know where you’d like the box to ship to! They are still a relatively new company so I’d give them a little time to iron out the kinks. Hopefully there will be good news for international customers soon. After all, it’s supposed to be Beauty Beyond Borders right? :)
For my first box, I received the following:
- Etude House Moistfull Collagen Facial Freshener and Emulsion (15 ml each; made in Korea)
- The Face Shop Herb Day Cleansing Tissue (20 sheets; made in Korea)
- Peripera Nail Story Polish (8.5 ml; made in Korea)
- K-Palette 1 Day Magic Liquid Eyeliner (size not indicated, made in Japan)
Pretty good value there in my opinion considering that the Face Shop Herb Day Cleansing Tissue and K-Palette 1 Day Magic Liquid Eyeliner are both full-size! I’ve been wanting to try anything from K-Palette for a long time so I’m super excited to see it in the bag. :)
Etude House Moistfull Collagen Facial Freshener and Emulsion
The Facial Freshener is basically a toner applied after cleansing. It has a colorless gel-like texture that refreshes the skin upon contact. The Emulsion is a creamy, lightweight lotion that glides on easily and sinks in almost immediately without leaving behind any residue. Both have a light, refreshing scent that does not linger. I can’t attest to the collagen claim but my skin feels nice and hydrated after use.
The Face Shop Herb Day Cleansing Tissue
These wipes are excellent for removing makeup and leaving the skin clean and fresh! No tight or stripped feeling afterwards. It breaks down everything be it foundation, concealer, waterproof mascara or eyeliner. The wipes are perfectly saturated — not too wet and not too dry — and stay relatively moist throughout the cleaning process. I also like that they are not too thin or rip apart easily. I’m not sure how I feel about its perfume-y scent, though. It’s a refreshing scent, definitely, but it’s rather strong and seems to linger on the skin.
Peripera Nail Story Polish
This is a classic, vivid red nail polish that leaves such a gorgeous shine! Not sure how often I will get to wear it but the formula seems to spread really easily. It’s not too think or too thin and becomes opaque in 2 coats. It has ridiculously fast drying time, too!
K-Palette 1 Day Magic Liquid Eyeliner
Now for the item I’m most excited about! This is a pen-style, black liquid eyeliner with a brush tip tapered to a super fine point! This is a dream eyeliner for those who prefer lining really close to the lash line or those who want to achieve extremely sharp winged eyeliner. The black isn’t the blackest I have seen but I like that once it sets, it stays on without budging until removal time (and it’s easy to remove with any eye makeup remover). The continuous ink flow is also another major plus as it helps to create a smooth, crisp line with ease.
Overall, I am very satisfied with the items I received. They are good, quality products that deliver top performance but more importantly, they are something that I would use on a regular basis. I’m also impressed with the friendliness as well as professionalism of the company. My questions and concerns were addressed promptly and they truly value your feedback. I highly recommend the 3B Box! :)
Note: There is currently a wait list to subscribe to the box. I’d sign up ASAP to be notified when space is available!
CLICK HERE TO SIGN UP! or LEARN MORE ABOUT 3B
Disclosure: The 3B Box was provided by 3B. All opinions are my own.
I never really got into these boxes. The concept intrigues me, but in the end I could never commit.
LindaLibraLoca: Beauty, Baby and Backpacking
Those look great actually! I really like the shapes of the liner and the nail polish brush. I can see it being perfect for a polka dot mani!
The liner is crazy insane pointy! Almost too pointy! LOL!
Oooh that kpalette liner looks divine
And SO POINTY! LOL!
That’s what I noticed too! Hopefully, the tip doesn’t get splayed out or anything :O
Someone said collagen?! *looks around like a hyperactive dog smelling food*
Also, wow, that eyeliner! The tip is sooooooooo thin and precise!
Hahaha! Yep! It’s the pointiest eyeliner I have ever used!
I never liked subscription boxes. I believe they are good for those who are just dabbling with beauty products. For myself though, I already know what I want and like, so most of the time, these boxes are a disappointment!
That’s why I canceled my Ipsy subscription! They sent so many interesting products in the beginning then not long after you started getting repeats or poor-quality products. A total disappointment. I hope 3B can learn from them, though, to never send repeats and only send something that they would use themselves. :)
I like the idea behind this box!
The Latest. Beauty & Colour
It’s a neat concept! It’s like a much cheaper version of Memebox and with free shipping! :)
Nice! It’s pretty nice Jaa
I like the idea of products you can’t get anywhere else! However, honestly I would prefer to just buy whatever I want/need myself ^^ The eyeliner looks really good though!
I think the concept is great for those who are just starting with makeup and not willing to commit to full-priced products yet. Or those who are just really into Asian makeup! :) The eyeliner is CRAZY pointy! :D
I’m not really a fan of beauty boxes. The concept is cool, but usually I end up with a lot of products of suspicious quality that I’ll never use. This one looks cool, though. DAT eyeliner! The tip is amazing and I like that it’s a brush rather than felt, will probably hold better and give more precision.
It is the MOST precise eyeliner I have in my collection! I agree with you; I usually end up with more things I don’t use than things I do with these subscription boxes. I’m keeping an eye on this one, though, since I like Korean and Japanese makeup & tools! :)