Too Faced Born This Way Foundation Review & Swatches

What a catchy name for a new foundation from Too Faced! I've been wearing Born This Way for about 2 weeks now and I have to say I do like almost everything about it except one thing, one pretty major thing actually. If you're ready to find out what it is, then keep reading! :)

Too Faced Born This Way Foundation
Too Faced Born This Way Foundation
Too Faced Born This Way Foundation
Too Faced Born This Way Foundation

Shown here is a deluxe sample which comes in a round, plastic bottle with a pump dispenser. The full-size bottle is much, much more elegant with a frosted glass wall and gold lettering. At least I'm happy that Too Faced didn't skimp on the pump mechanism! I love foundation that has a pump because it makes everything so much easier to use and not to mention much more hygienic.

Born This Way is oil-free, scent-free, and contains a potent combination of:

  1. coconut water to replenish moisture
  2. alpine rose to brighten and boost the skin's elasticity
  3. hyaluronic acid to promote smooth and youthful-looking skin

As you can probably guess, this is one very hydrating foundation and you can actually feel it the moment it is applied on the skin! It never clings on to dry spots on my cheeks. I have a feeling that anyone who has dry skin will really like it!

Too Faced Born This Way Foundation
Too Faced Born This Way Foundation

I have with me a Light Beige shade which is customized for light or medium skin with neutral-to-golden undertones. Once blended, the shade match is almost spot on with my current skin as seen below. The formula does oxidize to almost a shade darker after application so do keep this in mind when you're shopping. Let it sit on the skin for a minute or so to let it adjust to its true shade.

Too Faced Born This Way Foundation unblended (L) and blended (R)
Too Faced Born This Way Foundation unblended (L) and blended (R)

Consistency-wise, it's a thick liquid meaning it will not run down the back of your hand when you angle your arm. It is full of pigment and one small pump is usually plenty to cover my entire face. It covers redness and deep acne scars so well. Truly a great formula to use if you have pitted skin in my opinion, due to its thicker texture. It glides on and blends beautifully while providing a medium coverage that is buildable to full (which I only do on problem spots to prevent my whole face from looking thick and cakey). One layer leaves my face nice, smooth, and natural-looking with a soft matte finish.

Too Faced Born This Way Foundation
Too Faced Born This Way Foundation

In the photo below, I applied only one layer of Born This Way on the right (After) side and I think it does an amazing job at evening out my skin tone and smoothing my skin's texture. Notice the chin area on the left (Before) which is full of deep acne scars, and on the right (After), they are almost perfectly covered. I am super impressed with the coverage of this foundation!

It also diffuses redness and large pores on my nose really well. It has a tendency to fall into fine lines during application but blending it out gently with a small fluffy brush easily takes care of it.

My preferred application method is a damp Beautyblender followed by gentle pressing with my fingertips! I find that I get the best coverage and most skin-like finish this way. :)

Wearing Too Faced Born This Way Foundation (R)
Wearing Too Faced Born This Way Foundation (R)

Now about the major setback I was talking about. This foundation applies and looks so flawlessly initially but on my combination with oily T-zone skin, it doesn't seem to have any effect on oil control at all! A few hours post application, my whole face is dewy, and by lunch time, it's full-on shiny. Blotting is an absolute must for me when I wear this foundation. It keeps on getting shiny throughout the day, too, so be prepared to blot or touch up a few times if you have similar skin like I do! I also notice a slight coverage breakdown on my T-zone at the end of the day where my pores become much more visible again. The rest of my face still looks pretty intact, though.

For me, I love and prefer wearing Born This Way as a night foundation since it seems to hold up better when the temperature is slightly cooler and my face doesn't get oily easily!

If you have rather dry skin, or if oil-control isn't a high priority on your list when it comes to foundation, then by all means, please do give it a try! I think you will benefit greatly from the moisturizing ingredients and high coverage! :)


US$39 at Sephora ○ Macy's ○ Ulta ○ Too Faced

฿1,850 at Sephora Thailand

Tags from the story
, ,
Join the Conversation


  1. says: Tracy

    Hi Jaa,
    Great review! I definitely agree with the coverage aspects and how it makes your skin appear flawless. As far as it oxidizing I also agree with you on that too. My skin is normal and can get dry during the colder months and it didn’t quite work on me either. With me there’s a settling period with all foundations and I think they look better as the day goes on but this never “settled” for me. It remained on top of my skin and ended up emphasizing pores and wrinkles some of which I didn’t know I had. Lol. Not to say it wouldn’t work on someone else but I wasn’t a fan.

    1. says: Jaa

      Ouch that’s bad, Tracy! As for me, the only issue is the apparent lack of oil control. I didn’t notice it emphasizing my skin’s imperfections later on in the day. Thanks so much for sharing your experience with us!

  2. You had me sold until the oil factor later…..I love the coverage but it is so humid here in Florida I need oil control in my foundation…..did you try anything over it to help? Setting powder etc.

  3. says: Sunny

    Hey Jaa, I love how this looks on you, but I’d most definitely have the same issue. I have it sometimes with certain foundations, which means as much as I like the finish and so on, I just can’t use it!

  4. says: Erin

    I’d say I’m more worried about the oxidation! I’ll have to wait until the next release of colors where they have lighter colors :(

  5. says: Lulle

    I’m really puzzled by this foundation because I seem to be the only one it really doesn’t work for. I also got a deluxe sample (in a shade that’s not a good match) and I find it dry to the touch, but my main issue is that I get very little coverage with it. I don’t understand why I have this problem while everyone else seem to agree that the coverage is good :(
    I tried a few different methods to apply it too, but no luck.

    1. says: Jaa

      That is so odd! Did you ever have a chance to try the full-size bottle at the counter/store to see if your sample was a dud? Mine really does have awesome coverage! :-/

    1. says: Jaa

      I was thinking of keeping and trying it again in the winter but then I remember I don’t live in the States anymore. It’s hot here all year round! LOL!

  6. Ok, this one might be a good one for my normal to dry skin and non existing oily zone :-)
    I always find it so nice that you are getting all these US brands there too or are you getting the sent from US? We don’t have Too Faced in Germany although in France they have this at Sephora so sometimes I get to check it. I will definitely check this one out after your review.

    1. says: Jaa

      I get them sent from the US! Samples are hard to find even when we have most of the brands here. :-/ Since your skin is non-oily (oh how I envy you!), I think this foundation will be perfect for you! It has great finish and coverage! :)

  7. says: Sabrina

    Have you tried this foundation with the Becca Ever-Matte primer underneath? I’m thinking of buying both or at least getting samples to see how they work together.

    1. says: Jaa

      No, I haven’t! Now I’m curious if it would help with the oil control. Have you bought and tested them together? Please share your experience with us! :)

    1. says: Jaa

      I tried a foil sample at one time but it wasn’t enough to formulate my thoughts! Heard nothing but raves, though! :) What do you like most about it?

  8. says: Jen

    Thanks for such a thorough, balanced review! It all sounds lovely, but not sure it would work well for my oily skin. May have to grab a sample :)

    1. says: Jaa

      I’ll try it again in winter. I think I’ll like it much better then. Oh wait, there’s no winter here where I live. LOL.

  9. Born This Way looks really beautiful and skin-like, but yeah, when I read the ingredients list I figured it wasn’t a match for my skin type. Since I’ve found several foundations that last all day in the summer without blotting, I can’t go back! The bar has been raised, lol!

    1. says: Jaa

      LOL we expect so much from a makeup product these days! But we have the right to be! ;) Dior Nude Air being one of them, am I right? ;D

  10. says: Ingrid

    It sounds like this would be a good foundation for the winter when the indoor air really dries out my skin. I’ll probably try to get a sample to try then. Good to know about the oxidation!

Leave a comment
Leave a comment

Your email address will not be published. Required fields are marked *